Being Eco isn’t the top priority for most people or businesses. There are far more important things going on in life that you can see the effects of that need to be dealt with. Being Eco tends to be the thing that gets pushed to the bottom of the list, if it’s even on there in the first place. When we talk to people, a few of them embrace our Eco-friendly values and others maybe, there are just more important things they need. And we do get that.
We don’t sell our services purely on the fact that we are Eco, but it is a huge part of who we are.
So, why are we Eco? Well, because when you see the negative effects of something you do, then it makes it easier to change your actions to turn that effect into a positive.
Here are 6 reasons why people don’t give a monkey’s about being green.
1) We are overwhelmed, where do we start?
When you face a problem that is so massive, that impacts something as big the entire world. It’s much easier to let it be someone else’s problem. Think about having to clear out the garage, one of those jobs we know we need to do but it will take up so much time and we don’t really know where to start so we just keep the door shut and pretend it’s not there. Now apply that to the world, it’s almost unthinkable. So, we just, don’t think about it. But there will come a day where you’re going to need something from your garage and you will have no choice but to sort it out to get to it. We all need something from the world.
2) We don’t think our actions will make any difference
This is one of the most common arguments against being Eco. There is just one of me and I can’t do that much. Changing a lightbulb will not save the planet. Not printing this piece of paper is not going to save all the trees, because the paper has already been made, if I don’t use it someone else will. Even making all your customers and suppliers Eco-friendly and ensuring your company follows a strong Eco ethos will not save the world. But, it will make a little difference. And a lot of little differences can make a big difference. And that could save the world. Imagine if Martin Luther King had that same mindset, He had a dream, but he was only one person so it won’t make a difference so he just shut the door on it instead.
3) We can’t see the impact of our actions
A busy site manager at a hospital is probably unaware of the impact of using a commercial cleaning company that uses non-eco products that contains Palm Oil that is grown at the cost of Indonesian deforestation causing extinction to the orangutan and other species. They never met any of the 3.2 million children who die every year due to water pollution, the cotton in the cloths they use to clean with introduced pesticides into the environment and polluted waterways in third world countries. And the link between environmental degradation and human rights abuses the shiny clean work surfaces in a UK hospital are so far detached in our minds because we don’t see it. That doesn’t mean it isn’t happening.
4) We don’t want to know
Stories about endangered species and seriously ill children in third world countries are everywhere, all of the time. It’s in the news, on social media, in the papers. We read it, we watch it, we think how sad it is. But, we don’t really think about it. It’s almost like because we are seeing it on a screen, it’s not really real. It’s a very sad film that will touch us for a moment and then we get on with life, because we are not really seeing it. We don’t really want to know. Because the guilt is far too much for people to handle so it’s better to just not know.
5) We’re afraid
I wonder how much of climate change denial is simply down to the fear that we have well and truly messed things up. It’s interesting to see how easily it is to grasp at straws to disprove climate change, looking for any evidence that A) it’s not happening or B) it’s not our fault. Instead of making small changes to our lifestyle and being more mindful of these little impacts we could have on the world, we would rather look for an excuse to allow us to bury our heads in the sand and stick to our old habits.
6) Change is hard
It is. We would love to say that being green is easy. But it’s not. Sometimes, greener choices aren’t always more convenient, they sometimes cost a bit more and many of them involve significant changes to your daily routine. Truth. You wouldn’t want to be put out by having to spend extra of your hard-earned money on an Eco-friendly product for the sake of a child’s life in a third world country. Or would you?